Overview

Scaling a powerful mission into a system

Process

Valence is driven by the mission "Unite Power. Create Bonds." They decided to challenge the current position of the Valence brand, carrying out a couple of strategic initiatives with BrandOS. This was the start of a major brand repositioning aimed to provide their organization with a smarter, more consistent brand experience.

Problem

Communicating
the Valence vision

For a platform uniting thousands of professionals across the globe, maintaining brand consistency and communicating a unified brand vision can be a difficult process. For Valence, the issue was never about creating stunning material, but instead about distributing photos, videos, resources, presentations, and designs in a clear and efficient manner.

solution

Valence's own custom
brand operating system

A custom visual editor styled front and back as Valence. Artificial intelligence and Asset management in Valence's tailored BrandOS does the heavy lifting of tagging images for automatically.

results

All-in-One Branding Solution

BrandOS acts as a virtual extension of the Valence marketing team, arming brand builders with the solutions they need to be efficient. Brand builders can now update on the fly, while also managing and evolving their guidelines and assets at a pace that beats any of the competition.